Reach the people moving the lubricants industry forward.
Put your brand in front of lubricant manufacturers, suppliers and distributors through the ILMA channels they already trust—from Compoundings and member emails to events, social media and the web.
Choose the outcome that matters most.
Every ILMA channel reaches a focused industry audience. Start with your campaign goal, then compare placements, pricing and production requirements below.
Build credibility
Print, digital magazine and thought-leadership formats
Own the inbox
Sponsored emails, meeting messages, and weekly news
Drive engagement
Social posts, directory upgrades and attendee visibility
Stay visible
Website display ads and cross-web retargeting
Pro packages for turnkey market presence.
Industry Starter
$7,250 value
Multi-channel starter
$7,620
Save 5%
- 2 x ¼-page Compoundings ads
- 13 ILMA Week banner placements
- 1 social media package
- 1 month attendee-list banner
Market Builder
Best value
$14,900
Balanced cross-platform reach
$16,190 value
BEST VALUE • Save 8%
- 4 × ½-page Compoundings ads
- 13 ILMA Week banner placements
- 1 sponsored email
- 1 digital-edition top banner
- 1 social media package
- 1 month attendee-list banner
ILMA Partner
$34,900
Integrated campaign
$39,865 value
Save 12%
- 6 × full-page Compoundings ads
- 26 ILMA Week banner placements
- 12 months on ILMA.org
- 2 sponsored emails
- 1 Compoundings Online top banner
- 1-month Meeting eBlast top banner
- 1 social media package
- 2 months attendee-list banner
ILMA President's Circle
$61,000
Year-round market presence
$72,060 value
Save 15%
- 10 × full-page Compoundings ads
- 12 months: ILMA Week + ILMA.org
- 4 sponsored emails
- Compoundings Online full page + top banner
- Digital-edition exclusive email
- Meeting eBlast top banner + sponsored content
- 2 social media packages
- 3 months attendee-list banner
Be part of ILMA’s primary publication.
Magazine advertising
From $840
Cover, full-page, fractional, spread, foldout and belly-band opportunities in print.
Hot products
$1,650 full page
Showcase a new product or innovation with professional editing and design included.
Q&A advertorial
$6,050 full page
Stand apart with a full-page Q&A, headshot and company branding. ILMA creates the final page.
2027 Editorial Calendar (subject to change)
| Issue | Planned Features | Ad Close | Hot Products / Advertorial Art | ART DUE |
|---|---|---|---|---|
| Issue February | Planned Features Infrastructure, transportation and logistics; tax and accounting updates; data center opportunities | Ad Close Dec. 11, 2026 | Hot Products / Advertorial Art Dec. 11, 2026 | ART DUE Dec. 17, 2026 |
| Issue March | Planned Features Mergers, acquisitions and consolidation; robotics and advanced manufacturing lubricants | Ad Close Jan. 19 | Hot Products / Advertorial Art Jan. 19 | ART DUE Jan. 26 |
| Issue April Bonus: ILMA Engage | Planned Features Gaining and keeping new customers, automotive market changes, EPR and packaging, ILMA Engage speaker spotlight | Ad Close Feb. 16 | Hot Products / Advertorial Art Feb. 16 | ART DUE Feb. 23 |
| Issue May Bonus: STLE | Planned Features Private-label lubricants; new era of lubricant formulation; ILMA Engage recap | Ad Close Mar. 19 | Hot Products / Advertorial Art Mar. 19 | ART DUE Mar. 26 |
| Issue June | Planned Features Lubricating the grid; risk management and commercial insurance; bio-based lubricants | Ad Close Apr. 20 | Hot Products / Advertorial Art Apr. 20 | ART DUE Apr. 27 |
| Issue July/August | Planned Features Distribution consolidation; succession planning; profitability pricing | Ad Close May 19 | Hot Products / Advertorial Art May 19 | ART DUE May 26 |
| Issue September Bonus: ILMA Annual Meeting | Planned Features Lubricant performance and pricing; supply crisis preparation; industrial lubricants for modern equipment | Ad Close July 21 | Hot Products / Advertorial Art July 21 | ART DUE July 27 |
| Issue October | Planned Features MWF update; automation and ROI; re-refined base oils | Ad Close Aug. 20 | Hot Products / Advertorial Art Aug. 20 | ART DUE Aug. 27 |
| Issue November | Planned Features Decision-making data; global regional market breakdown; ILMA Annual Meeting recap | Ad Close Sept. 16 | Hot Products / Advertorial Art Sept. 16 | ART DUE Sept. 23 |
| Issue December/January | Planned Features Meet ILMA’s new president; year-end roundtable; 2027 legislative and regulatory outlook | Ad Close Oct. 14 | Hot Products / Advertorial Art Oct. 14 | ART DUE Oct. 21 |
Print advertising rates
| Ad size | 1-3 issues | 4-8 issues | 9-12 issues |
|---|---|---|---|
| Ad size Outside back cover | 1-3 issues $4,200 | 4-8 issues $3,990 | 9-12 issues $3,780 |
| Ad size Inside front cover | 1-3 issues $3,990 | 4-8 issues $3,790 | 9-12 issues $3,590 |
| Ad size Inside back cover | 1-3 issues $3,990 | 4-8 issues $3,790 | 9-12 issues $3,590 |
| Ad size Full page | 1-3 issues $3,360 | 4-8 issues $3,190 | 9-12 issues $3,025 |
| Ad size Half page, horizontal | 1-3 issues $2,310 | 4-8 issues $2,195 | 9-12 issues $2,080 |
| Ad size Quarter page | 1-3 issues $1,260 | 4-8 issues $1,195 | 9-12 issues $1,135 |
| Ad size Quarter-page classified | 1-3 issues $840 | 4-8 issues Not included | 9-12 issues Not included |
Additional options: Hot Products: $1,650 full page / $2,400 spread. Advertorial: $2,200 half page / $3,500 full page. Foldouts and belly bands: pricing on request. Guaranteed position: add 10%. Pricing is net; no agency discounts.
Print artwork specifications
| Format | Final Dimensions | Production Notes |
|---|---|---|
| Format Full page |
Final Dimensions
Bleed: 8.75 × 11.25 in. Trim: 8.5 × 11 in. |
Production Notes Download PDF guide Editable SVG template |
| Format Half page, horizontal | Final Dimensions 6.75 × 4.75 in. | Production Notes Download PDF guide Editable SVG template |
| Format Quarter page | Final Dimensions 3.25 × 4.75 in. | Production Notes Download PDF guide Editable SVG template |
| Format Two-page spread |
Final Dimensions
Bleed: 17.5 × 11.25 in. Trim: 17 × 11 in. |
Production Notes Download PDF guide Editable SVG template |
| Format Three-page foldout | Final Dimensions 17 × 11.25 in. plus 8.75 × 11.25 in. | Production Notes Download PDF guide Editable SVG template |
| Format Belly band |
Final Dimensions
Total: 18.875 × 5 in. plus .125-in. bleed 1.5-in. glue flap; 8.5-in. front and back |
Production Notes Download PDF guide Editable SVG template |
Submit print-ready PDFs with bleeds to tgood@ilma.org. All advertorial content is subject to editorial review and must be labeled “Advertisement.”
Hot products and Q&A deliverables
Hot Products
Full page: 6.75 × 4.75-in. high-resolution image, headline, up to 280 words, website and 300-dpi/EPS logo.
Spread: 8.75 × 11.25-in. image with bleed, headline, up to 560 words, website and 300-dpi/EPS logo.
Materials are due earlier than display-ad artwork; see the editorial calendar.
Q&A advertorial
Provide answers to ILMA’s or the advertiser’s questions, plus the participant’s full name, title, company, city/state, 300-dpi headshot and 300-dpi/EPS logo.
A digital enhancement that shares a PDF version of the article on ILMA social channels is available; contact Tima for pricing.
Digital edition opportunities
| Placement | Specs | Rate |
|---|---|---|
| Placement Full page | Specs 8.75 × 11.25-in. bleed; 8.5 × 11-in. trim; click-through URL | Rate $3,360 |
| Placement Top banner | Specs 728 × 90 px JPG + URL | Rate $2,625 |
| Placement Bottom banner | Specs 728 × 90 px JPG + URL | Rate $1,575 |
| Placement Skyscraper | Specs 120 × 600 px JPG + URL | Rate $2,310 |
| Placement Video | Specs MP4; 3 min. max; 24 fps; 500 px wide minimum + URL | Rate $2,100 |
| Placement Belly band | Specs Print dimensions shown above | Rate Pricing on request |
Put your message directly in their inbox.
Choose an exclusive sponsored email, align with a recurring ILMA publication, or build visibility around ILMA Engage and the Annual Meeting.
Sponsored email
$1,575 per email
Own the message in a dedicated email sent to an average distribution of 2,000+.
Meeting e-blasts
From $500/week
Appear in emails promoting ILMA Engage or the Annual Meeting before and during the event. (Limit: 4 advertisers per e-blast)
Compoundings digital edition email
From $630
Sponsor one of two monthly sends announcing and resurfacing the latest Compoundings issue.
ILMA Week
From $227/issue
Reach 2,500+ opt-in subscribers alongside the industry news they rely on.
Meeting e-blast rates and specs
| Placement | Rate | Specs |
|---|---|---|
| Placement Top banner | Rate $630/week or $1,500/month | Specs 600 × 80 px JPG + URL |
| Placement Banner | Rate $500/week or $1,000/month | Specs 600 × 80 px JPG + URL |
| Placement Sponsored content | Rate $500/week or $1,000/month | Specs 50–75 words including headline and URL, plus logo |
Compoundings digital edition email sponsorship
Average distribution: 2,500 | Average open rate: 23.13% | Frequency: two sends per month
| Placement | Specs | Rate |
|---|---|---|
| Placement Sponsored text ad | Specs 50–75 words including headline and URL, plus transparent PNG logo | Rate $1,025 |
| Placement Top banner | Specs 600 × 80 px JPG + URL | Rate $735 |
| Placement Middle banner | Specs 600 × 80 px JPG + URL | Rate $630 |
| Placement Footer | Specs 600 × 130 px JPG + URL | Rate $790 |
| Placement Exclusive sponsorship | Specs Top banner, footer, up to two middle banners and one sponsored text ad | Rate $3,675 |
Sponsored email requirements
Creative package
- Fully designed, ready-to-send HTML, 600–650 px wide
- Linked images and fonts; embedded hyperlinks
- Subject line and preheader (98 characters max)
- “This is a paid advertisement” disclosure
Review and timing
- Submit at least two weeks before the designated send week
- ILMA reviews all content and provides a proof
- Cite peer-reviewed sources for facts or statistics
- Advertiser is responsible for required alterations
ILMA Week placements and rates
| Placement | Single Issue | Full 13-email cycle |
|---|---|---|
| Placement Leaderboard | Single Issue $292 | Full 13-email cycle $3,800 |
| Placement Top flex position | Single Issue $304 | Full 13-email cycle $3,950 |
| Placement Flex position 2 | Single Issue $304 | Full 13-email cycle $3,950 |
| Placement Sponsored content | Single Issue $288 | Full 13-email cycle $3,750 |
| Placement Flex position 3 | Single Issue $288 | Full 13-email cycle $3,750 |
| Placement Flex position 4 | Single Issue $285 | Full 13-email cycle $3,700 |
| Placement Flex position 5 | Single Issue $277 | Full 13-email cycle $3,600 |
| Placement Flex position 6 | Single Issue $277 | Full 13-email cycle $3,600 |
| Placement Flex position 7 | Single Issue $250 | Full 13-email cycle $3,250 |
| Placement Flex position 8 | Single Issue $250 | Full 13-email cycle $3,250 |
| Placement Flex position 9 | Single Issue $250 | Full 13-email cycle $3,250 |
| Placement Flex position 10 | Single Issue $227 | Full 13-email cycle $2,950 |
| Placement Sponsored news | Single Issue $212 | Full 13-email cycle $2,750 |
Flex creative options include banner, video showcase, product showcase and featured article. Placement names above replace the internal “zone” labels; confirm final names and availability before publishing.
Digital edition opportunities
Banner / leaderboard
780 × 202 px JPEG, 40 KB max, 72 dpi and one HTTPS click-through URL.
Video or product showcase
780 × 202 px image, five-word headline, 50-word description and destination URL. Video showcase uses a transparent PNG; product showcase uses JPEG.
Featured article
Five-word headline, 50-word description, up to 75 words of body copy and a destination URL.
Sponsored content
780 × 202 px JPEG plus up to four CTA buttons of 5–7 words each and HTTPS links.
Sponsored news
Logo, five-word headline, 20-word description and one HTTPS CTA. Limited to three companies per issue.
Extend your visibility beyond a single placement.
Reach ILMA’s professional audience on social media, stand out in the member directory, or stay visible to people planning for the Association’s two major meetings.
ILMA social package
$500
Includes two LinkedIn posts and two X posts, distributed up to twice per week.
Enhanced listing
$3,000/year
Social package + a banner ad, long description and embedded video to the standard member profile.
Priorty placement
$4,500/year
Appear at the top of ILMA Member Directory search results
Social media requirements
| Channel | Image guidance | Copy Guidance |
|---|---|---|
| Channel LinkedIn | Image guidance At least 552 × 276 px; ratio 3:1 to 2:3; 5 MB max | Copy Guidance 100 characters recommended; 140 max; CTA with URL |
| Channel X | Image guidance 600 × 335 px minimum; 1024 × 512 px maximum; 5 MB photo / 3 MB GIF max | Copy Guidance Fewer than 280 characters; CTA with URL |
Online member directory plans
| Feature | Standard | Enhanced | Premium |
|---|---|---|---|
| Feature Price | Standard Free | Enhanced $3,000/year or $250/month | Premium $4,500/year or $375/month |
| Feature Top-of-search placement | Standard Not included | Enhanced Not included | Premium ✓ Limited Availability |
| Feature Logo, URL, phone, email and address | Standard Included | Enhanced Included | Premium Included |
| Feature Categories, contacts and employees | Standard Included | Enhanced Included | Premium Included |
| Feature Short description and social links | Standard Included | Enhanced Included | Premium Included |
| Feature Banner ad, long description and video | Standard Not included | Enhanced Included | Premium Included |
Meeting attendee-list banner specs
728 × 90 px in JPG, PNG or GIF format, linked to the advertiser’s chosen URL. ILMA Engage placements run from registration opening through May; Annual Meeting placements run from registration opening through December.
Stay top-of-mind on ILMA.org—and beyond.
Build visibility on ILMA’s trusted website, then extend your campaign by reaching site visitors as they browse other news, business, entertainment and lifestyle sites.
Super leaderboard
$3,750/year
970 × 90 px placement on the ILMA homepage and nearly run-of-site. Equivalent to $312.50/month.
Leaderboard
$3,250/year
728 × 90 px display ad on the ILMA Engage or Annual Meeting website. Equivalent to about $270/month.
2027 digital artwork deadlines.
Reserve early to secure your preferred placement. Sponsored-email materials are due two weeks before the scheduled send date.
| Run month | Art deadline |
|---|---|
| Run month January | Art deadline Dec. 12, 2025 |
| Run month February | Art deadline Jan. 12 |
| Run month March | Art deadline Feb. 16 |
| Run month April | Art deadline Mar. 16 |
| Run month May | Art deadline Apr. 14 |
| Run month June | Art deadline May 14 |
| Run month July | Art deadline June 15 |
| Run month August | Art deadline July 14 |
| Run month September | Art deadline Aug. 14 |
| Run month October | Art deadline Sept. 14 |
| Run month November | Art deadline Oct. 14 |
| Run month December | Art deadline Nov. 16 |
Not sure which mix is right for your goals?
Tell us who you want to reach, what you want them to do and when you need the campaign to run. We’ll help you select the right ILMA channels.
Advertising is subject to availability, ILMA review and the current advertising terms and conditions.
Contact Tima Good at tgood@ilma.org or 571-463-0405.
